Consumers

“You bought a product and you were shocked that it wasn’t what it said it was”

The consumers are you, or anyone that has ever bought a product from a shelf or a service from a company. We confidently can say there has been a time in your life where you bought a product and you were shocked that it wasn’t what it said it was or the advertising promoted great things about it but it turns out that the product has half of the features from the advert… or perhaps there have been situations where a service has let you down, or where the company uses loopholes to get out of commitments…

“Services and product manufacturing companies have made promises and claims that simply don’t deliver”

What Works was formed from the frustration and annoyance of companies and brands misleading their customers, creating products that were inferior or were not suitable for the suggested application. For too long now services and product manufacturing companies have made promises and claims that simply don’t deliver.

Whether it was a service; such as insurance for a car or a domestic cleaning product for carpets, there have been thousands of situations where the consumer was led to believe one thing and the product or service is another. There are situations where products are sold that unsuitable for the task and in fact could cause more damage rather than help, costing you the consumer more in the long run.

“What Works Seal of Approval, is a mark of trust and understanding”

What Works is a promise that these situations are avoided and overcome by you the consumer. Helping you make the intelligent choice, saving you money and time. Our pledges of service and product investigation makes sure that products are the best for you and that the companies that create them deliver on their promises and claims.

So when you see a What Works Seal of Approval it is a mark of trust and understanding, it tells you the consumer that we know what this product is and what it does and the claims by this brand or company are fulfilled, that we approve of this product and guarantee you that it has undergone our thorough testing and investigation by our independent experts and academics. Knowing that you have purchased a quality product, which saves you time and money. Trust in What Works…

seals2

“The seal helps you make the right choice”

BRANDS

“Save Money, save Time and use the best”

COINS

Our Seals of Approval

What Works logo comes in three forms

The Ultimate is the GOLD STANDARD of approval.

The best you can get, this level is achieved with joint approval from the Experts and consumers the experts would have substantiated the product claims via thorough laboratory testing and  having greater insight into the product make up and functionality, the claims are further strengthen by receiving positive feedback, and approval from the  consumer.

Next is the SILVER STANDARD

Which is achieved with approval from the Experts only

Finally the BRONZE STANDARD,

which is achieved   by the approval from the consumer only.